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The ADVANCED
COMMUNICATION SERIES
The Professional
Speaker (226G)
Professional speakers can give a variety of presentations to a
variety of audiences. This manual offers guidance in preparing and
presenting a keynote address, an entertaining speech, a sales training
speech, a seminar and a motivational speech. Includes information about
marketing yourself as a professional speaker.
1. The Keynote
Address
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Identify the basic differences between keynote
speeches and other kinds of speeches
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Learn how to evaluate audience feeling and
establish emotional rapport
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Learn and use the professional techniques
necessary for a successful keynote presentation
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Develop a speech style and delivery that
effectively inspires and moves the audience to adopt your views as a
collective reaffirmation if its own
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Time: 15 to 20 minutes – longer if the
club program allows
2. Speaking To
Entertain
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Entertain the audience through the use of humour drawn from personal experience and from other
material that you have personalized
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Deliver the speech in a way that makes the humour effective
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Establish personal rapport with your audience
for maximum impact
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Time: 15 to 20 minutes – longer if the
club program allows
3. The Sales Training
Speech
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Tell a sales audience how to sell a product by
using a planned presentation
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Inform a sales training audience about the
human experience of the buyer-seller relationship
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Use entertaining stories and dynamic examples
of sales situations
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Inspire salespeople to want to succeed in
selling
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Time: 15 to 20 minutes – longer if the
club program allows
4. The
Professional Seminar
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5. The
Motivational Speech
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Understand the concept and nature of
motivational speaking
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Apply a four-step motivational method with the
purpose of persuading and inspiring
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Deliver a motivational speech to persuade the
audience to emotionally commit to an action
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Time: 15 to 20 minutes – longer if the
club program allows
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