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The ADVANCED
COMMUNICATION SERIES
Public Relations
(226C)
Everyone benefits from the ability to present a good public image.
Projects cover preparing a speech that will generate a favourable attitude toward you and your product,
company or service, presenting a positive image of yourself and your
company or organization on a radio talk show, persuading an audience to
accept your viewpoint, addressing a hostile audience, and communicating
with the public during a crisis situation.
1. The Public
Relations Speech
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Prepare a talk that will build goodwill for
your organization by supplying useful information of interest to the
audience
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Favourably influence the
audience by the skillful and friendly delivery of your talk
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Time: 5 to 7 minutes
2. Resources For
Goodwill
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Research the operation and benefits of an
organization or company
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Prepare a talk designed to build goodwill
toward it by presenting factual information
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Analyze the common interest of the audience
and focus your presentation on those interests
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Effectively use at least one visual aid to
enhance the audience’s understanding
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Time: 8 to 10 minutes
3. The Persuasive
Approach
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Direct a persuasive appeal to the audience’s
self-interests using a combination of fact and emotion in a speech
delivered in such a manner that it appears extemporaneous
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Persuade the audience to adopt your viewpoint
by the use of standard persuasive techniques
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Time: 8 to 10 minutes
4. Speaking Under
Fire
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Prepare a talk to persuade a hostile audience
at least to consider your position on a controversial issue
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Conduct a question-and-answer period on the
speech subject
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Time: 6 to 8 minutes for speech
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Time: 8 to 10 minutes for question period
5. The Media
Speech
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Write a speech script on behalf of a social
cause
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Using the script, present the speech to
persuade a general television audience
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Time: 8 minutes, plus or minus 30 seconds*
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*This project has special requirements to
simulate a television broadcast. Make arrangements in advance for the
proper equipment. If at all possible, a club might arrange for their
members to witness an actual studio production as a helpful preparation
for this project.
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