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The ADVANCED
COMMUNICATION SERIES
Communicating on Television
(226J)
Television presentation require special
preparation and attention to details. Learn how to present an editorial,
appear as a quest on an interview program, be the host of an interview
program, conduct a press conference and use television to train.
1. Straight Talk
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To effectively present an opinion or viewpoint
in a short time
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To simulate giving a presentation as part of a
television broadcast
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Time: 3 minutes, plus or minus 30 seconds
2. The Talk Show
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To understand the dynamics of a television
interview or “talk” show
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To prepare for the questions that may be asked
of you during a television interview program
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To present a positive image on the television
camera
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To appear as a guest on a simulated television
talk show
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Time: 10 minutes, plus or minus 30 seconds
3. When You’re
the Host
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To conduct a successful television interview
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To understand the dynamics of a television
interview or “talk” show
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To prepare questions to ask during the
interview program
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To present a positive, confident image on the
television camera
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Time: 10 minutes, plus or minus 30 seconds
4. The Press
Conference
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To understand the nature of a television press
conference
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To prepare for an adversary confrontation on a
controversial or sensitive issue
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To employ appropriate preparation methods and
strategies for communicating your organization’s viewpoint
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To present and maintain a positive image on
television
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Time: 4 to 6 minutes for presentation
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Time: 8 to 10 minutes for question period
5. Training on
Television
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To learn how to develop and present an
effective training program on television
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To receive personal feedback through the videotaping
of your presentation
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Time: 5 to 7 minutes for the presentation
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Time: 5 to 7 minutes for the playback of the
videotape
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